BMW has announced a massive 10 percent price cut and extra kit for the revised M3 performance sedan, which is due to launch in Australia in the fourth quarter of this year.
The new price of $139,900 (excluding on-roads) lobs a whopping $16,530 off the current sticker, as BMW goes aggressive in positioning the M3 against arch rival Mercedes-Benz’s all-new C 63 AMG.
The new 2016 BMW M3 shares design revisions common to the updated BMW 3 Series range, which is also launching late this year. The M3 also receives a substantial boost in base equipment, with the inclusion of a host of visual refinements and innovative driver assistance systems.
Repositioned in-line with its four-door compatriot, the specification and pricing changes will also extend to the BMW M4 Coupe and Convertible, which now start from $149,900 and $161,900 respectively, a drop of $17,000 for the coupe and $14,530 for the convertible.
The new pricing structure will not only see the M4 compete more aggressively against the upcoming C 63 AMG coupe, but also the recently launched Lexus RC F.
Among the visual changes to the BMW M3 are the addition of full-LED rear taillights in the brand’s classic L-configuration, Adaptive LED headlights, twin-round LED daytime running lights and a light bar connecting the front headlights to the kidney grille.
The interior’s premium appeal is enhanced by the addition of chrome highlights, leather instrument panels, door rails and glove compartment, and ambient surround illumination of the centre stack.
Specification is updated across the entire BMW M3 and M4 range, highlighted by the inclusion of fully Adaptive LED Headlights, while the models also receive full leather merino upholstery, including the instrument panel.
BMW Individual Extended Leather Trim in Merino, and BMW Individual Instrument Panel finished in leather are also available as no-cost options.
Driving Assistant, including Approach Control Warning, Lane Departure Warning, pedestrian warning and light city braking function are now standard, while Head-Up Display, Lane Change Warning and Tyre Pressure Monitor also feature among base equipment offerings.
Connectivity is boosted with the addition of ConnectedDrive Freedom, offering users access to ConnectedDrive Services, Remote Services, Real Time Traffic Information and Concierge Services.
The powertrain of both the M3 and M4 remained unchanged, with the 317kW / 550Nm 3.0-litre six-cylinder twin-turbo engine and seven-speed dual-clutch transmission carried over intact for all variants.
BMW Group Australia Head of Product and Market Planning, Shawn Ticehurst, said the updated range would heighten the appeal of the BMW M3 and M4 range, merging premium ideals with an immersive driving experience.
“More value, more technology and more refinement. That is what we are delivering with this update to the BMW M3 and BMW M4,” Ticehurst said.
BMW M3 and M4 Australian Pricing and additional standard features:
M3 Sedan: $139,900
M4 Coupe: $149,900
M4 Convertible: $161,900
- Tyre Pressure Monitor
- Head-Up Display
- Lane Change Warning
- Driving Assistant
- Adaptive LED Headlights
- ConnectedDrive Freedom
- Full Leather Merino upholstery, including instrument panel and glove compartment
- BMW Individual Extended Leather Trim Merino (no-cost option)
- BMW Individual Instrument Panel Finished in Leather (no-cost option)