Nissan is embarking on an ambitious plan to expand its Nismo high performance brand, an initiative that will see the Japanese car maker launch more Nismo “flavoured” models across more markets in the future.
To kick start the plan, Nissan has set up a new unit tasked with the responsibility of expanding the Nismo road car business. The newly created Nismo Cars Business Department is part of Autech, Nissan’s in-house tuner and customiser. Combining resources and talents from Nissan, Autech, Nismo and other Nissan group companies, the car maker plan to fast track the development of Nismo-badged performance focused models and market them within the next few years.
The plan also involves expanding Nismo to new segments and markets around the world, while boosting the lineup in existing markets, including Japan, North America, Europe and the Middle East. Global sales of Nismo models are now about 15,000 units a year.
Introduced to Nissan’s mainstream line-up in 2013, Nismo models feature performance and styling upgrades developed through the brand’s motorsport activities. Nismo-tuned models now include the GT-R, 370Z, Juke, Note, Pulsar and Patrol.
“As a Nissan sub-brand, Nismo further builds upon the core values of Nissan cars,” said Takao Katagiri, president and CEO of both Autech Japan and Nissan Motorsports International. “With the combined expertise of Nissan group companies, Nismo road cars will make customers enjoy Nissan cars more than ever.”
The new business unit will also work with Nissan Motorsports International on marketing. This includes showing Nismo road cars at Nissan dealerships and showrooms and holding events and activities for Nismo car owners.