Mercedes-Benz to launch premium Ute

Mercedes-Benz ute sketch

Watch out Toyota Hilux, a Mercedes-Benz ute (or pickup, in other parts of the world) is coming to car park near you!

Yes, the German premium manufacturer has confirmed it will be launching its first ever ute before the end of the decade, with Latin America, South Africa, Australia, New Zealand and Europe in its sight.

According to Mercedes, more and more utes are being used for private purposes, and commercial as well as private buyers are increasingly asking for vehicles that have car-like specifications.

Mercedes-Benz wants to be the first premium manufacturer to respond to this market shift by developing its own ute.

Dr. Dieter Zetsche, Chairman of the Board of Management Daimler AG and Head of Mercedes-Benz Cars Division said: “The Mercedes-Benz pickup will contribute nicely to our global growth targets,we will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”

Volker Mornhinweg, Head of Mercedes-Benz Vans, adds: “As part of our ‘Mercedes-Benz Vans goes global’ strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model.”

The new ute will be developed by Mercedes-Benz Vans division, whose current models include the V-Class and Vito vans.

“We are very excited that we will be able to perfectly serve customers looking for a vehicle that offers a high level of utility and at the same time has the comfort, safety, and design of a Mercedes-Benz passenger car. We have been working on this project for a number of years and Australia and New Zealand have been an integral part of the program from the very beginning. We will be conducting product testing in Australia over the next couple of years. ,” says Diane Tarr, Managing Director, Mercedes-Benz Vans.

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