Meet Hyundai’s Toyota Hilux challenger, the ‘Tarlac’4

There’s no denying Hyundai’s ambition. The burgeoning Korean giant has a vehicle in nearly every class and will soon introduce the Santa Cruz light-duty pick-up truck in certain markets.

But what the company lacks is a proper ladder-frame truck to take on the likes of Toyota Hilux, Ford Ranger and Mitsubishi Triton.

Enter the Hyundai Tarlac pick-up.

Before you get too excited, this is purely a design concept whipped up by Photoshop whiz and industrial designer, Enoch Gonzales.

The design follows Hyundai’s design philosophy and borrows elements from Hyundai’s SUVs like Palisade and Santa Fe. The front is dominated by a large “cascading” grille and a pair of 2-level headlights connected by Z-shaped LED strips. The side features wide muscular fenders, highlighted by a pair of indented body lines, while at the back, it’s as basic as it could get, emphasising the truck’s utilitarian purpose.

Enoch even followed Hyundai’s tradition of naming their utility vehicles after different places in the world, naming his creation Tarlac, which is a province in his native Philippines.

What do you think, is it time for Hyundai to introduce a Hilux challenger?

More photos at Behance

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