Hyundai introduces Santa Cruz Pickup Concept


Hyundai has revealed its innovative Santa Cruz Pickup Concept at the North American International Auto Show in Detroit. This fresh concept takes on a completely new interpretation of pickup utility aimed at design conscious buyers.

To meet the specific needs of “Urban Adventurers”, Hyundai designers created a bold design with a wide, sure-footed stance and an aggressive side-profile rake. The front view features an upright, hexagonal grille with cascading lines framing the sides, dual lens-free, honeycombed headlamp projectors, and prominent LED fog lamps. The side profile is highlighted by oversized wheels, Michelin tires with a special tread design, centre-locking hubs and yellow Brembo brake callipers.


For ease of access to the rear seats, Santa Cruz features convenient, rear-hinged rear doors which integrate seamlessly with the front door design. The wheel arches, roof, and bed rails offer convenient tie-down cleats for securing cargo of all shapes and sizes. From the rear, the concept presents highly-contoured bed forms, and for extra utility, the expandable bed can be easily reconfigured for longer cargo, using a unique drawer-like sliding function.


Powering the stylish ute is a 2.0-litre turbo diesel engine delivering 142kW of power and 407Nm of torque, driving through Hyundai’s HTRAC All-wheel drive system.

Hyundai says the concept is purposefully compac. Despite having four doors and seating for five, its overall footprint is similar to a small Crossover SUV. These dimensions make it ideal for navigating the urban jungle or a tight parking spot.


The Santa Cruz offers an innovative tailgate extension that allows the bed length to be expanded whenever those “just in case” moments arise. When fully extended, Santa Cruz’s bed length is similar to a mid-size pickup, providing the ability to carry much more than its compact footprint would suggest, yet only when needed.


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