Honda is marking half a century in Australia since the company was established locally on February 4, 1969.
To celebrate, Honda has draped a range of products in gold, among them a NSX supercar and a Civic Type R. The one-off collection also includes a CBR1000RR Fireblade motorcycle, CRF50F Kids Fun bike, EU22i Generator and even a HRU19 Buffalo Premium lawnmower.
“Honda Australia was a Honda subsidiary set up primarily to sell cars, but it has since grown with the global Honda brand to deliver a wide range of products and services that help make people’s lives more enjoyable,” said Honda Australia Managing Director & CEO, Mr. Hiroyuki Shimizu.
“We thought about how we could celebrate our birthday and our unique diversity in a bold and fun way. I mean, who has ever seen a golden mower or generator before?” said Mr. Shimizu.
Created in collaboration with Melbourne-based specialists Vinyl Wraps and Graphics, the gold cars and machines feature a gold chrome film that was laminated with a clear satin film to help disperse reflections, resulting in a unique finish that changes tone with the prevailing light source.
“Given the thickness of the vinyl wrap and the intricate profiles of the bodywork, this was a complex project across a diverse range of products, but we are thrilled with the results,” said Matt Czerny, Managing Director of Vinyl Wraps and Graphics.
“We worked closely with the Honda Australia team on the design, with the gold theme highlighted with some satin black accents, such as on the badging and wheels of the NSX. And it’s not every day you get to work on a golden generator, everyone who’s seen it wants one.”
Honda Australia ‘golden era of performance’ lineup covers everything from generators to supercars, featuring seven of Honda’s latest and greatest products:
- NSX hybrid supercar
- Civic Type R hot hatch
- CBR1000RR Fireblade motorcycle from the Supersport range
- CRF450L next-generation motorcycle from the Enduro range
- CRF50F Kids Fun bike, Honda’s best-selling off road machine
- HRU19 Buffalo Premium lawnmower, designed and assembled in Australia
- EU22i Generator, the world’s best-selling Super Quiet, leisure generator