Equipment boost and fresh styling for 2017 Holden Trax

Alvin Lee February 7, 2017 New Car Price, News 2,440 Views

Following its reveal in 2016, the new Holden Trax goes on sale this week, boasting fresh new styling and segment-essential connectivity technology.

The small crossover segment continues to grow strongly in recent years, spearheaded by the popular Mazda CX-3 and Honda HR-V, and joined later this month by the flamboyant Toyota C-HR.

Confident that the rejuvenated Trax will appeal to more buyers, Holden’s Executive Director – Sales, Peter Keley, said the new design and connectivity technology introduced on Trax would elevate the car to the business end of one of Australia’s most popular vehicle segments.

“With a 25% increase in sales, Trax resonated well with customers in 2016, and now with a stylish new design and advanced technology, there’s even more to like,” said Mr. Keley.

“We know that Trax customers live much of their lives through their smart phones, so it was important to us to ensure Apple CarPlay and Android Auto phone projection was available in Trax – the only vehicle to offer it in the small SUV segment.”

In addition to smartphone connectivity, the 2017 Holden Trax also boasts Rear Park Assist and Rear Camera across the range, while passive entry and push button start is introduced on the mid-level LT and top-of-the-range LTZ models.

Entry-level Trax LS in automatic transmission also receives the same 1.4-litre turbo engine available in the upper-spec LT and LTZ as standard, providing improved performance and fuel economy, as well as new rear disc brakes, giving drivers extra confidence.

Leveraging the new Chevrolet global design language, major styling enhancements to the new Trax includes new front and rear fascias, as well as LED daylight running lamps across the range.

Updates to the interior include a fresh new console design with contrast trim detail and sweeping dash design all focused around the 7-inch colour touchscreen infotainment system.

Holden’s Design Director, Richard Ferlazzo, said the new-look Trax blended its already tough small SUV stance with a new modern, sophisticated design and represented a sign of things to come from Holden.

“The new Trax is the latest model to be released in Holden’s new product onslaught and with its advanced technology and premium design, is one I’m sure will continue to be popular with customers,” said Mr. Ferlazzo.

“Trax’s expressive sleek new profile hints at the rich materials and intricate styling inside, providing a refined and luxurious environment for drivers to enjoy their journey in.”

Trax joins Trailblazer in Holden’s refreshed SUV offering, with the recently revealed Acadia and Equinox soon to follow.

Holden Trax LS feature highlights