The 2013 Melbourne Motor Show has officially been cancelled. This comes as more and more manufacturers are spending their budgets on more customer-focused events, rather than big industry motor shows. The Melbourne Motor Show was scheduled to be held on the 28 June, as part of the one-city-per-year strategy that started with last year’s Sydney Motor Show.
Another likely reason manufacturers are pulling away from the Melbourne event is probably due to the show being held in the same financial year as the Sydney show. According to some industry insiders, it costs car companies approximately $2 million to stage a show stand for 10 days and that return on investment are not very encouraging.
Melbourne last hosted a Motor Show in 2011 where just over 155,000 people past through its gates. Last year’s Sydney Motor Show only attracted 135,000 attendees.