Scion iM Concept unveiled ahead of LA debut

Scion, Toyota’s North America sporting arm has unveiled the iM concept ahead of a scheduled debut at the Los Angeles Auto Show.

Based on the Toyota Corolla hatchback, the iM Concept features sporty looks inspired by those seen on the European touring car racing circuit. The concept brings in captivating styling with edgy, geometric grille inserts, deep air intakes and fog lights. The custom-blended “Incrediblue” paint is complemented by matte silver and gunmetal accents.

To create a grounded appearance ready for the road, the iM Concept is fitted with wider wheel fenders, beefier front and rear bumpers as well as a lower ride height. The performance inspiration carries through into the 19-inch forged alloy wheels wrapped in high performance tyres. Vented front rotors and 4-piston calipers work with the height adjustable sports suspension to complete the racecar-influenced design.

“The tastes of today’s younger buyers have evolved. They want a car that provides excitement and individuality, as well as the comfort, technology and reliability that Scion offers,” said Scion Vice President Doug Murtha. “The iM Concept combines sleek styling with the versatility of a modern hatchback to catch the eye of Scion customers. Stay tuned for more on how we will bring this vision to the road.”

There are no details on what’s under the bonnet and it remains to be seen whether the iM Concept is strictly a styling exercise.