Honda GEAR Concept – subcompact for young urbans

Honda has made a surprising debut of its brand-new concept car at the Montreal International Auto Show, which runs alongside the much bigger Detroit Show.

Called the Honda Gear Concept Study Model, it is a design study that is aimed at young, urban, Facebook loving Gen-Y’s. Inspired by fixed-gear bicycles, the Gear is simple and utilitarian, but also customisable, connected and full of personality.

“Subcompact cars are usually either utilitarian, but uninspiring or they’re fun, zippy cars that are impractical and too expensive for the Gen-Y buyers,” said Dave Marek, Design Director at Honda R&D Americas.

“Gear Concept tears down those walls – it’s practical but fun, customisable, connected and affordable. Everything that young, discerning urban buyers would want in a car.”

Honda hasn’t released any technical details on the Gear Concept at this stage, so we can’t tell you how the car can be connected and customised. Perhaps they will release an ‘App’ for it soon.