Honda Concept D previews China-only SUV

Here is one SUV that will surely make you look, for both positive and negative reasons. The Honda Concept D bows into the 2015 Shanghai Auto Show today with an exterior so extreme, it could star in the next Transformer movie.

The Honda Concept D is designed to preview an upcoming model for China, exclusively developed for the Chinese domestic market. It will come in the form of a top-end SUV, larger than the Honda CR-V, complete with a luxurious and spacious cabin.

By far the boldest design for a SUV since the Lexus LF-LC, the Honda Concept D’s front fascia features an unbroken light surrounding the LED headlights and spanning almost the entire front bumper. It’s equally dramatic at the rear, with stretched tail lights and gaping air vents in the rear bumper. The side is dominated by massive alloys, wrapped around cross-drilled brakes.

Honda China president Seiji Kuraishi said the Concept D was an example of Honda’s aim of continuing its leadership in the SUV market.

“Including this Concept D, which is a proposal for a new value that only Honda can provide as the pioneer of the SUV market in China, we would like to continue providing attractive products equipped with our advanced technologies to our customers in China,” said Kuraishi.

“Toward this end, we will accelerate the localization of our business in China.”