Former Lamborghini exec Manfred Fitzgerald to lead Genesis

Hyundai has announced Manfred Fitzgerald will become the new head honcho of their recently established luxury sub-brand, Genesis.

Starting January, Fitzgerald will begin his role as Senior Vice President and will be in charge of establishing and executing strategies for the Genesis brand. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations.

Fitzgerald is bringing a wealth of knowledge with him; having previously been director of brand and design at Lamborghini, he managed to convert the company from prototype manufacturer to luxury car producer, sales increased tenfold with him at the lead. Following his career at Lamborghini, Fitzgerald went on to create his own consulting company. All up he brings 20 years of luxury car marketing experience to the table.

Mr. Fitzgerald will be working alongside Luc Donckerwolke, who will lead the Genesis brand’s Prestige Design Division as Head of the Hyundai Motor Design Center.