Subaru is giving its first 100 customers for new generation WRX the ability to pre-order online – and be allocated an individually numbered car upon delivery, plus their first scheduled service for free.
Following the massive success of Subaru’s BRZ online ordering program launched last year, the new initiative for WRX adds to the brand’s online ability – but only until the first 100 have been pre-ordered.
From 12 noon today (Tuesday 26 November) customers can visit a secure payment portal on subaru.com.au to nominate their vehicle colour, transmission and authorised Subaru retailer with whom they want to complete their contract. The link that goes live at midday is: www.subaru.com.au/wrx-top-100
Subaru Australia will take a fully refundable $2500 deposit, which guarantees customers their new pre-ordered WRX is in the first Australian batch, due to land in March or April 2014.
Customers will then need to complete the transaction and finalise paperwork with their Subaru retailer within 14 days of the vehicle landing.
Online pre-orders will close at 11:59pm on December 13, or as soon as the 100 WRXs are pre-ordered – whichever occurs first.
Subaru Managing Director, Nick Senior, said: “We’ve already had a huge spike of interest in WRX on our own website and are aware of significant pent-up demand.
“This initiative will offer our most dedicated WRX fans the opportunity to secure their car early, while also adding cachet to their purchase by getting an individually numbered vehicle.”
After the first 100 pre-order deposits are taken, sales will continue through the traditional Subaru retail network.
Mr Senior added: “We think this initiative will benefit our network by creating even more interest in WRX.”
As pricing and specification will not be announced until closer to launch in March, 2014, customers making online orders will have the right to have their entire deposit fully refunded.