In a survey by authoritative US-based Kelley Blue Book (KBB) website, Lexus was voted the Most Trusted Luxury Brand in the 2013 edition of KBB’s Brand Image Awards.
The voting data is gathered via KBB’s Brand Watch study, which analyses buyers who carry out new vehicle research at www.KBB.com. The website officials said Lexus was an award favourite even before the votes were tallied.
“With the most proven and celebrated record of dependability and reliability in the entire industry, it would only be a surprise if Lexus didn’t win the award for Most Trusted Luxury Brand,” a statement read.
Lexus Australia Chief Executive, Sean Hanley said the findings backed up the buying public’s positive perception of the Lexus brand.
“Buyers considering a Lexus recognise that our vehicles deliver high quality with peerless reliability and dependability for all conditions,” Mr Hanley said.
“Every Lexus vehicle is engineered to the highest standard and backed up by award winning after-sales service to ensure long-term customer satisfaction.”
This latest award follows Lexus topping the J.D. Power and Associates Vehicle Dependability Study for the second consecutive year.
Lexus RX 350 was also recently named the best luxury midsize SUV for families in its class by respected American news magazine US News & World Report.