Kia Australia has announced an industry leading 7-7-7 package, with the introduction of an Australian first comprehensive unlimited kilometer seven year warranty, backed up by a seven year capped-price service programme and seven year roadside assist.
“This is a watershed moment in customer care,” KMAu Chief Operating Officer, Damien Meredith, said. “Kia customers now have a peace of mind that can’t be matched in the Australian new car market.
“Crucially, our customers will not be asked to pay any more for their scheduled services than had been the case with the five year capped-price program.
“The two year increase in warranty, capped-price servicing and roadside assist is absolutely transparent and we will not be asking our customers to dip into their pockets to fund the extra benefits.”
Mr Meredith added that the additional warranty and service benefits would be fully transferable to subsequent owners, provided the usual conditions of the Kia Connect program had been met.
“It will quickly become apparent that Kia’s established value proposition will be even further enhanced by the level of ownership coverage and clarity flowing from the 7-7-7 program,” Mr Meredith said.
“A capped-price service program, particularly where a service is an annual event, is an excellent tool for owners to have clarity and consistency of pricing when budgeting for keeping their new purchase in peak condition.”
All Kia owners who currently benefit from the five year capped-price program will be automatically upgraded to share in the additional two years of the new seven year plan.
Mr Meredith said the decision to expand what was already an outstanding warranty and service package was a determination to treat customers with the professionalism and respect that buyers of any new car deserve.
“Kia acknowledges that there is huge choice available in the new car market in Australia and we need to be ready to build a lifetime relationship with our customers, anticipating and providing for their needs when they make that decision to join the Kia family.”
In addition to the peace of mind provided by a comprehensive seven year warranty and the pricing clarity of a seven year capped-price schedule, Kia Connect will also bring the confidence of a 24/7 roadside assist program at no cost to the customer.
The first year’s roadside assist will be automatic with the purchase of the vehicle and will be renewed at no cost with each annual service by an authorized Kia dealer.