Hyundai’s Genesis sub-brand launches first model, the G90

Hyundai, in their attempt to break into the luxury car market, has officially separated the Genesis into its own fully fledged brand. The G90 (EQ900 in Korea) is the first model to be added to the Genesis lineup and will compete at the top of the luxury car market with world-best technological innovations and the highest levels of refinement, convenience and dynamic performance.

The luxury sedan features a 3.3-liter twin turbo V6 producing 200kW and 510Nm of torque; mated to an 8 speed automatic transmission, gear changes will appear seamless and its acceleration effortless. The G90 manages a 0-100km/h time of 6.2 seconds. If performance is a requirement, customers can optionally order the top of the line model which sports a 5.0-liter V8 and with 228kW and 519Nm of torque. It can leap from 0-100km/h in 5.7 seconds. The sedan comes with rear wheel drive as standard, however customers can upgrade to Hyundai’s impressive H-TRAC all-wheel drive system; additionally adaptive suspension can be ordered to further improve comfort.

On release, the G90 will be available in eight colours. Ranging from Marble White and Onyx Black to Gold Scent and Neptune Blue, the colour palette perfectly matches the spectrum of interior colour and material combinations. In what Genesis describes as “Athletic Elegance”, the design incorporates muscular bold lines that flow along a chrome belt line to the rear, a pronounced hexagonal grille, new headlights and dual exhausts which balance the refined vertically positioned taillights.

The interior comes upholstered in leather, electric seats as standard and a wood trim surround. The Driver and passenger have access to a 12.3″ infotainment screen, while rear passengers can access the entertainment via 9.2″ tablets. Ensuring the most comfortable ride for passengers, the saloon provides 3-zone climate control, wireless charging, double glass insulation and triple door seals.