Hyundai introduces cloud-based Blue Link wearable tech in Genesis

2015 Hyundai Genesis sedan

Wireless technology is getting more and more entrenched in our daily lives that it’s hard to imagine how we have lived without it. Now, the way people interact with their cars is about to change, thanks to Hyundai’s cloud-based Blue Link which makes features like remote start and service information swiftly accessible through wearable devices like Google Glass.

Starting with the all-new 2015 Genesis sedan, Hyundai plans to launch the vehicle with new infotainment and connectivity features powered by Blue Link. Blue Link Glassware application in the U.S. designed to give the brand’s owners convenient access to Blue Link features and Car Care services will also join Hyundai’s existing mobile apps.

“We see wearables as a technology trend, expanding from fitness and health monitoring to broader applications,” Barry Ratzlaff, Executive Director of Customer Connect and Service Business Development, Hyundai Motor America.

“As a leader in connected car technology, we’re always exploring new ways to use technology to enhance the ownership experience for our customers. Wearables are a great way to extend the experience outside of the vehicle by leveraging these small screens to quickly access remote features and deliver timely vehicle information,” he continues.

“Genesis is a unique take on luxury where the owner experience is enabled through the intelligent application of technology, features and services that empower the owner,” said Mark Dipko, Director of Corporate Planning and Strategy at Hyundai Motor America.

“We feel this vehicle is a great product to showcase how the latest technology can enhance the ownership experience and give owners more time and convenience,” he added.

2015 Hyundai Genesis sedan interior

Small screens of wearable devices only allow a limited amount of information to be shown. As such, it is important to present useful and relevant information. On Google Glass, vehicle information will be presented as cards optimized for the Glass user interface. Push notifications will alert the owner when maintenance is due and allow quick service scheduling by enabling the wearer to initiate a call using the device’s built-in functionality. The application will also allow owners to access popular Blue Link features like remote start, remote door lock/unlock, vehicle finder, POI send-to-car powered by Google quickly using the device’s compact interface.

Hyundai is no stranger to mobile application development. In 2010, the company launched the all-new Equus premium sedan with an innovative iPad application that effectively replaced the vehicle owner’s manual with a digital, interactive version. It was designed to be more convenient, immersive and save time.

Hyundai’s new Car Care app introduced this summer builds on this strategy by allowing Hyundai owners without Blue Link to schedule service, look up maintenance schedule, read quick reference guides and more. With the launch of Blue Link, Hyundai also launched its Blue Link app for iOS and Android platforms to give subscribers quick access to Blue Link features while on the go. The company sees mobile apps as a convenient way for owners to access information.

“In 2013, we saw millions of commands sent to Hyundai vehicles from our Blue Link mobile application,” said Ratzlaff.

“As new screens emerge, we see a real opportunity to expand our app strategy to provide added convenience for our owners.”


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