Mazda has unveiled the much anticipated fourth-generation Mazda MX-5 at special events held simultaneously in Japan, USA and Spain. The all-new MX-5 – co-developed with Fiat – sits on an all new platform and adopts both SkyActiv technology and Mazda’s latest KODO design DNA.
“Innovate in order to preserve” was the motto for the fourth generation, as the development team searched for innovations that go beyond simple evolution.
Environmental and safety demands are much more stringent today than they were when the first generation MX-5 was introduced 25 years ago, but Mazda says the fourth-generation stays true to the model’s original aim of offering the pure driving fun that only a lightweight sports car can.
It achieves this through the adoption of SKYACTIV Technology and refinement of its appeal to the senses and sensations through which people enjoy cars.
The design of the All-New MX-5 reveals another layer to Mazda’s KODO design language.
The exquisite proportions is said to make the driver and passenger stand out, and both the interior and exterior evoke the exhilaration of open-top driving.
It is the most compact of any generation MX-5 so far and is more than 100kg lighter than the model it replaces, promising a dramatic leap in Jinba-ittai driving fun.
As of July 2014, total production volume of the Mazda MX-5 exceeded 940,000 units and it continues to hold the Guinness World Record for the best-selling two-seater sports car.
This highly-celebrated model has received over 200 awards from around the globe including Japan Car of the Year 2005-2006.
The all-new Mazda MX-5 will be rolled out to global markets starting in 2015, with more details announced closer to launch.