Hyundai will present a spectacular two-seater sports car concept at the Geneva Motor Show called PassoCorto.
Created by the Master in Transportation Design at Istituto Europeo di Design (IED) of Turin, in collaboration with the Hyundai Design Centre Europe, the full-scale mid-engined sports car model is the work of sixteen students on the Master’s course at IED, coordinated by Luca Borgogno, Lead Designer at Pininfarina.
According to Hyundai, the car’s target audience is young, connected generation Y. Coincidentally, this target market also includes the students on the Master’s course themselves, who were asked by Hyundai Design to draw and design the Hyundai that they would most love to buy and drive.
All students submitted design proposals; the two that were judged to best fit the initial brief were selected and “merged” together into the final version, which combines approximately 70% of one proposal and 30% of the other.
The entire class then created a core working team in order to create a well-integrated full-scale model of the two final design versions. The result is the spectacular Hyundai PassoCorto, a fascinating glimpse at what a mid-engined, lightweight Hyundai sports car might look like in the future.
The PassoCorto measures 4,100mm in length, 1,880mm in length and 1,160mm in height. It sits on a 2,450mm wheelbase and is powered by a 1.6-litre 4-cylinder twin-turbo engine delivering 199kW.