Polestar to create high-performance, electrified range for Volvo

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Volvo has confirmed its performance arm, Polestar, will create a range of high-performance, electrified vehicles for the brand.

Volvo purchased Polestar in 2015 and has just recently completed the buyout.

Volvo Cars North American president and CEO, Lex Kerssemakers told Motoring Polestar’s racing would enable it to build some very exciting electrified models.

“We’re still in the stage of realising how we can leverage Polestar as a marketing tool and what type of cycle plan will launch with it.

“We know it will be about performance cars but they should reflect what we stand for from a drivetrain perspective. So, electrification will play an extremely important role in future when we talk about Polestar cars,” Kerssemakers told the publication.

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While BMW’s M Division and Mercedes-AMG are the yardstick of high-performance models, the Volvo executive said Polestar’s focus won’t be just on outright performance, but also on day-to-day usability.

Volvo is already offering its Polestar Performance Package for the XC90 and new S90, similar to the M Performance parts offered by BMW. ‘True’ Polestar models so far include the S60 and V60 Polestar which were offered in limited numbers.

Read ForceGT’s Volvo XC90 T6 R-Design Polestar here

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