Peugeot Australia streamlines 308 lineup

Peugeot Australia has made sweeping changes to its 308 lineup, reducing the range from 17 variants to just six in an effort to reduce complexity, increase specification and improve overall value.

The model line-up now begins with Active then moves to Allure (petrol and diesel), Allure Touring, GT and GTi – with Access and Allure Premium models now discontinued.

Drivetrains have also been optimised to better reflect buyer choice, with the award winning Euro 6-compliant PureTech 1.2L, turbo-petrol power plant standard on Active and Allure (new to Allure), replacing Allure’s previous Euro 5-compliant, 1.6L drivetrain.

Peugeot’s 110kW, 2.0L, Euro 6, BlueHDi turbo-diesel becomes the sole choice for the 308 Touring while the 133kW version of the same drivetrain becomes the sole power plant for GT models – with the 1.6L turbo-petrol GT manual model discontinued.

All Active, Allure and GT models are paired exclusively to a six-speed automatic transmission co-developed with Aisin.

The 308 GTi hatch stays on as the range-topping model and will be offered as one model, the Peugeot Sport-developed, 200kW, six-speed manual, 308 GTi 270.

All models from Active through to GT will benefit from greater specification — already previewed on recent updates to the 308 Active, which now gains a reversing camera and satellite navigation as standard.

Allure models gain a reversing camera, blind spot monitoring, active cruise control, pre-collision brake, city-park (self-parking), keyless entry with push-button start and new half-fabric TEP interior trim.

Optional equipment includes the Cielo panoramic glass roof (delete option), 18” alloy wheels and full leather interior.

Allure Touring models gain the features of the hatchback with the exception of a reversing camera, which was previously standard fitment.

The 308 GT diesel hatch gains the Cielo glass panoramic roof as standard while the petrol manual has been discontinued.

Sitting atop the 308 range and developed by Peugeot Sport is the 308 GTi 270, which remains unchanged at $49,990.

General Manager of Peugeot Australia, Kai Bruesewitz, said the changes have been devised to increase value, decrease complexity and boost competitiveness.

“These revisions have been made in order to increase the appeal of the highly awarded 308 range while increasing value and specification and reducing model complexity. The range now better mirrors customer demand and market needs,” Bruesewitz said.

“In today’s market, satellite navigation and reversing cameras are considered non-negotiable and we have worked to ensure that the entire range now features these as standard, while adding further niceties along the way.

“These changes signal a change in the way we will structure our model line-up in the future, with greater emphasis on delivering vehicles that are not driven by price but offer greater value. It essentially sets the tone for upcoming 2008 and 3008 SUV launches,” Bruesewitz added.

Read ForceGT’s Peugeot 308 Review here

Read ForceGT’s Peugeot 308 GT Review here

Read ForceGT’s Peugeot 308 GTi 270 Review here