Genesis has unveiled the all-new G80 to online audiences via a series of design renderings. Joining the G70 compact luxury sedan and GV80 large SUV, the new G80 replaces the previous Hyundai Genesis (later rebranded as Genesis G80) as the brand’s new mid-sized, executive luxury sedan.
“The Genesis design DNA begins from the logo itself,” said Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group. “The crest of the logo becomes the Crest Grille and the two lines of the wings become the Quadlamps. In other words, the design starts with the brand, and design is the brand.”
According to Genesis, the “Athletic Elegance” design language allows variations in design interpretations by enabling a carefully-considered balance between the two opposing characteristics, Athleticism and Elegance. The all-new G80 is the core of the Genesis model line-up and offers a unique interpretation of the midsize luxury sedan.
In particular, the Crest Grille, and the two lines of the Quadlamps circumventing all sides of the vehicle are signature design elements of the brand, first introduced in the GV80 and now in the all-new G80.
The side features a long sweeping Parabolic Line from front to rear flowing gently downwards, counterbalanced with an upswept chrome line to maintain directional posture. The sharp athletic power lines of the front and rear fenders emphasise the powerful stance of the 20-inch wheels.
The rear image is defined by the Quadlamps and the horseshoe shaped negative surface of the deck lid.
“Inside, the Beauty of White Space’ theme represents our journey to achieve the perfect balance between personal space and state-of-the-art technology.” said Sang Yup Lee. “We question the status quo. Technology should not dominate and only present itself when necessary. This is the new luxury experience our Genesis customers expect in today’s high-end user experience.”
At the front, the dashboard is deconstructed to an expansive open space featuring a widescreen 14.5-inch infotainment screen. The slim air conditioning vent visually stretches the width of the cabin.
The all-new G80 will debut this month and features a new design, platform, powertrains and advanced driver assistance systems (ADAS).
The Australian G80 launch is planned for the second half of 2020.