McLaren is taking its ‘By McLaren’ personalisation a step further with the launch of five exclusive Design Editions of the 570S supercar.
Unlike other personalisation schemes, the 570S Design Editions have been created by the people who know McLaren’s array of personalisation options the best – McLaren’s own designers.
The combinations of colour, trim and finish have been selected to showcase the 570S at its best with McLaren’s signature colours coordinated with different finishes and materials such as Alcantara and Nappa leather.
Each Edition comprises the designers’ choice on exterior paint, wheel style and finish, exhaust style, and calliper colour – along with what the designers have decided is the By McLaren interior package that most complements the exterior.
Design Edition 1, for example, combines a Vermillion Red body with five-spoke wheels and diamond-cut finish, Stealth exhaust and red brake callipers. Inside, this 570S receives a By McLaren package of Carbon Black Alcantara and Apex Red Nappa leather seats, Jet Black Nappa leather upper facia, Apex Red Nappa leather lower facia, Slate Grey contrasting stitching, a dual colour co-ordinated steering wheel and a McLaren branded leather sill finisher.
McLaren says ordering a 570S in this way makes more financial sense for the customer. Previously these items could only be specified separately, meaning the Design Edition all-in option price of £8,500 represents a significantly lower price than the single option pricing.
Clients are still free to make further trim and equipment choices and add their own personal choice of carbon-fibre options. As well as Onyx Black, the other body colours of the five Design Editions are Vermillion Red, Storm Grey, Ventura Orange, and Silica White.
The Design Editions are available exclusively for the McLaren 570S with orders now being taken for first deliveries in 2017.