Jaguar XE flies into London ahead of global debut

jaguar-xe-air-lifted-over-london-1

After numerous teaser images and only hours away from global premiere, Jaguar has one last cunning plan to hype up its new XE sedan – fly it across London to the launch stage.

The brand’s 3 Series beater was spotted with no camouflage for the first time. The publicity stint involved strapping the XE, with taillights turned on, to a platform complete with spot lights. The car was then air lifted by helicopter across the British capital.

Touted as a ‘true driver’s car’, Jaguar claimed the XE will bring levels of innovation never seen before in this segment – with its lightweight construction expertise and sophisticated chassis technology in addition to the new family of Ingenium engines.

jaguar-xe-air-lifted-over-london-4

Designed around Jaguar’s modular vehicle architecture, the XE is the only car in the class to use an aluminium-intensive monocoque, with lightweight aluminium accounting for 75 per cent of the structure.

The weight reduction means the XE is the most fuel-efficient Jaguar yet with fuel consumption in the combined cycle of less than 4L/100km while emitting less than 100g/km of carbon dioxide.

Designed and engineered in the UK, the XE will be the first Jaguar to be manufactured at a new purpose-built production facility at the company’s Solihull plant in the West Midlands in the UK.

Jaguar will initially showcase the XE S in London, with the full XE range set to be revealed at the Paris Motor Show.

Check Also

Lexus UX vs Volvo XC40 vs Jaguar E-Pace Review

The modern small SUV has replaced the humble hatch back as a jack-of-all-trades, offering space, …