After a relatively successful 2016 with the arrival of the all-new Civic Sedan and the flagship NSX petrol-electric supercar, Honda Australia is aiming to eclipse its 2016 performance with an even more aggressive product onslaught in 2017, which the company says will be one of its busiest launch years ever.
The arrival of the Honda Civic Hatch, Civic Type R and all-new CR-V in 2017 will ensure the brand is front-of-mind with customers across many segments, according to Honda Australia director, Stephen Collins.
“With the Honda Civic Sedan laying really strong groundwork for our ‘One Civic’ plan, the addition of the hatch and performance Type R will ensure our customers know the Honda Civic is well and truly back in the small car game,” he said.
“Not only that, but the all-new CR-V will arrive into one of the most important segments in the country.”
Mr. Collins said the company had already taken a group of dealers to Japan to see the new CR-V and their response was “overwhelmingly positive”.
“It will be one of the most eagerly anticipated launches of 2017,” said Mr. Collins. “The momentum we’ve built in 2016 will continue into 2017 – you’ll see and hear more about Honda than ever before.”
Apart from its three key launches in the Honda Civic Hatch, Type R and CR-V, Honda Australia also plans to ensure its remaining product portfolio remains relevant with customers.
“We are committed to ensuring that we give our customers consistent and fresh product updates across our portfolio throughout the year. The company is planning 10 other brand actions during 2017 to ensure that our vehicles keep pace with our customers’ lifestyles and needs.
“As part of this, we will continue with our Limited Edition strategy, which provides customers with a compelling reason to buy Honda models equipped with the extra features they value.”
The Honda Civic Hatch will feature the same model line-up as the sedan – VTi, VTi-S, VTi-L, RS and the range topping VTi-LX.
Last week, Yarra Honda dealership in Melbourne delivered the first NSX in the country to a customer. The born again hybrid supercar fetches a price tag of $420,000 plus on road costs, making it the most expensive Japanese car on sale today.
The second-generation NSX is powered by an advanced hybrid engine consisting of a mid-mounted twin-turbocharged V6 engine delivering 373kW/550Nm, paired with an all new nine-speed dual clutch transmission (9DCT) and 35kW Direct Drive Motor that supplements the engine with instant torque response. Together, these components comprise the rear power unit.
At the front, a 27kW Twin Motor Unit (TMU), with two electric motors independently drive the left and right front wheels.
Total system output is rated at 427kW and 646Nm of torque.