General Motors India has taken the wraps off the first concept vehicle to be conceived, designed and developed by the subsidiary – the Chevrolet Adra.
Created by General Motors Technical Centre India (GMTC-I) specifically for the emerging Indian market, the Adra SUV will provide the vast Indian market with a small, affordable SUV.
Collaborating with GM India, Holden supported the development of the Chevrolet concept and was responsible for the construction and fabrication of the show car, being one of only two design centres within the GM empire with this capability.
Michael Simcoe, Executive Director GMIO Design, said the Chevrolet Adra clearly illustrated GM’s increasingly collaborative approach to global design programmes.
“Traditionally, work that took place in Australia would be seen on Australian roads. That’s no longer how we operate,” Mr Simcoe said.
“Today, GM designers work on global programs, the majority of which are for international markets and Adra is a perfect example of this.
“The concept clearly showcases GM India’s impressive creative design talent and strong understanding of this emerging market.
“And Holden’s design capabilities are recognised worldwide. They have a reputation for being a mature and highly experienced design centre with incredible scope including creative design, clay modelling, animation, colour and trim and fabrication.
“The end result is a show car that is sure to impress the Indian public and one that GM India should be incredibly proud.”
The Chevrolet Adra is on display at the New Delhi Auto Show from 5-11 February 2014