After only one year, Opel is exiting the Australian market.
Launched in August 2012 with three cars – the Corsa, Astra and Insignia, General Motor’s European division sold just 541 vehicles last year, with a further 989 sold this year to June.
In its press statement, Opel Australia said:
“In order to be competitive, Opel Australia would need to follow recent competitor price reductions, and significantly reposition the price of its core volume models.
These changes, combined with the continued investment required to ensure brand awareness, result in a business which is not financially viable for any of the parties involved.
Opel will now begin analysis together with Holden regarding the potential for future Holden-badged niche product, in order to ascertain if opportunities for individual carlines exist.”
The company is working closely with dealers and suppliers to conduct this closure process in an orderly manner. Opel will also remain in close contact with them to ensure all on-going obligations to these customers are met.
Opel has begun winding down its network immediately. The brand has 20 dedicated Opel dealerships and a Head Office team of 15.
Customers with any concerns or questions are encouraged to contact the Opel Customer Assistance Centre on 1800 993 677.