2020 Toyota Supra Australian pricing revealed

Toyota Australia has finally announced pricing for what is one of the most hotly-anticipated cars in recent memory, the 2020 GR Supra, along with revealing the date the order books will officially open. 

Locally, two trim levels will be offered, largely mirroring the specifications seen in other markets, although the red-highlighted Launch Edition model doesn’t appear to be making the trek Down Under.

Kicking off the new Supra range will be the GT, which has a list price of $84,990 and offers key features including keyless entry, faux-carbon trim pieces, and a heated and power-operated driver’s seat, along with safety features including AEB and adaptive cruise control. Translated into a drive-away price after all taxes, registration, CTP insurance, and delivery costs have been factored in, the base model will ultimately set you back $93,730 drive-away.

Moving up to the GTS model, however, will ultimately push the Supra into the six-figure range, with its list price of $94,990 ballooning into a drive-away figure of $104,379. For that money, the GTS gains a head-up display, 19-inch wheels, and better brakes with red calipers.

Additionally, Alcantara/leather upholstery and Nurburg Matte Grey paint are optionally available on the GTS for $2,500 a piece. Standard colours across the range will include Monza Red, Fuji White, Le Mans Blue, Silverstone Yellow, Bathurst Black, Suzuka Silver, and Goodwood Grey.

Regardless of which model you opt for, all Australian-delivered Supras will come fitted with a turbocharged 3.0-litre straight-six produced by BMW with outputs of 250kW and 500Nm. Paired exclusively to an eight-speed torque converter automatic and rear-wheel drive, it’ll send the Supra from 0-100km/h in 4.3 seconds, before pushing on to a limited top speed of 250km/h.

Currently, only 300 cars are expected to be made available in Australia within the first 12 months of sales, with the cars believed to be arriving in three 100 car batches.

The order process for the Supra will be handled online, with reservations for the first batch of cars set to open on June 19 which requires a $1,000 reservation fee. After an allotment and build specifications have been confirmed with a Toyota concierge, an additional $4,000 deposit will also be required.

Initial Australian deliveries of the Supra are expected for September, with a number of other rounds of reservations and deliveries planned for the coming year.

Although the maxed-out six-figure price tag will be seen as quite expensive for a Toyota by some, Toyota Australia’s sales and marketing manager Sean Hanley said in a statement to the media that he was pleased with the pricing that had been settled on was not any higher.

“The Supra should be compared with vehicles in a much higher price bracket including top-end European sports coupes – it really is that good,” he said.

“I am certain anyone who experiences it will appreciate the engineering, passion and precision that has gone into building what we believe is one of the best value, most engaging drivers’ cars on sale in the world today”.

Compared to its twin-under-the-skin, the BMW Z4 which the Supra is built alongside by Magna Steyr in Austria, the top-spec GTS comes in a significant amount less than the comparable Z4 M40i, which retails for $124,900 before on-roads.

Time will tell if the pricing is actually considered to be too high by Aussie buyers, although we expect to see those first 100 reservations be accounted for very quickly.

2020 Toyota GR Supra pricing