Peugeot 208 to shake up compact segment with sub-$16k price tag


Peugeot Australia will launch its strongest offering in the compact passenger segment with two new 208 models entering the market priced below $20,000 plus on-roads. All models benefit from new drivetrains, new transmissions or new on-board technology.

The 60kW 208 Access manual will retail for just $15,990 – the most accessible price point ever for a Peugeot in the marques 80 year Australian history.

Access models can also be specified with an all-new, 6-speed automatic transmission – paired to a more powerful 81kW, turbocharged 1.2L petrol drivetrain for $18,990, signaling Peugeot’s intention to speak directly to first car-buyers and the younger end of the Compact market.

Complementing the Access is the mid-range Active model at $21,990, which can also be optioned with rear camera and satellite navigation.

Stepping-up, the Allure will retail for $25,990 and offer a range of customisable options including reverse camera, active city brake, 17” alloy wheels, leather (with seat heating), panoramic roof and metallic paint.

Appearing for the first time in the Australian 208 line-up is the sports-oriented GT-Line. Priced from $27,490 the GT-Line is aimed at drivers who want the look and feel of Peugeot’s iconic GTi, but without the high-performance drivetrain.

The range-topping 208 GTi cops a $1,000 increase in price to nudge $30,990 but brings with it a revised, more powerful and more efficient 1.6-litre turbocharged engine developing 153kW and 300Nm, an increase of 6kW and 25Nm from before.

Peugeot Australia’s General Manager, John Statari, says the improved value found in the new 208 represents an exciting step forward in the brand’s ongoing growth in Australia.

“The new 2015 208 represents fantastic value across the board, from the two new Access models available for less than $20,000, through to the Allure, new GT-Line, and all the way to the more powerful, more efficient GTi for $30,990,” said Statari.

“Thanks to the combination of technological and styling advances with this sharp new pricing our Compact segment range is the strongest and most competitive it has been in years. There really is a vehicle here for any style or performance persuasion, and they’ve never been more affordable.”

2016 Peugeot 208 range

Access manual; $15,990 (60kW drivetrain)
Access auto; $18,990 (81kW drivetrain)
Active; $21,990 (automatic transmission only)
Allure; $25,990 (automatic transmission only)
GT-Line; $27,490 (automatic transmission only)
GTi; $30,990



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