2014 MINI Cooper launched with more power and price cut

2014-MINI-Cooper-launch

MINI has announced pricing details of the third generation MINI hatch. More sophisticated, more functional, more powerful and slightly large, the new MINI provides greater occupant comfort with increased interior space, a higher level of functionality with updated features and a more refined – but no less fun – driving experience.

According to , the new MINI is an exciting combination of sophisticated new technologies and engineering, blended with the familiar and energetic MINI character.

“The new MINI receives the latest technology and features for a much higher level of refinement. At the same time, we’ve retained the engaging “go-kart” driving style this iconic vehicle is known for,” said Kai Bruesewitz, general manager for MINI Australia.

“But the best news for Australian MINI fans is that we have been able to reduce the pricing of the all-new MINI, making it more accessible than ever before,” continued Bruesewitz.

2014-MINI-Cooper-S-front-quarter

The new MINI range sees a reduction in price over the previous model. Entry to MINI ownership starts with the new Cooper priced at $26,650, down $5,000, with the mid range MINI Cooper D reduced by $3,000 to $31,800. The range topping MINI Cooper S is now priced at $36,950, a reduction of $3,750.

The new MINI has grown in every direction, with increased dimensions for the chassis, body and interior space. The new platform allows for an increase of 28 mm to the wheelbase and an increase to the track of 42mm (front) and 34 mm (rear). The overall dimensions have also increased with 98mm added to the length, 44mm added to the width and seven mm added to the height of the new model.

This increase in size yields increased shoulder room and foot space in the front seating area and a roomier rear-seat arrangement. Carrying capacity has also improved significantly with the luggage compartment increased to 211 litres – an increase of 51 litres over the predecessor.

2014-MINI-Cooper-D-top-quarter

The exterior styling of the British icon has been refined and presents an updated translation of the hallmark styling, proportions and body structure.

Sporting fresh interpretation are the traditional design features such as the hexagonal contour of the radiator grille, the side indicator surrounds known as side scuttles, the circular headlights, the upright rear light clusters and the black detailing around the bottom edge of the body.

The MINI Cooper and MINI Cooper D are characterised by radiator grille ribs and a tailgate handle in white aluminium and a high-gloss black bumper strip as well as a chrome trim element for the exhaust tailpipe.

The MINI Cooper S identifies its pinnacle positioning and sporty pedigree with model-specific features such as a radiator grille with honeycomb pattern, a bumper strip in anthracite, bonnet scoops, brake air ducts integrated in the lower air inlets and a separate rear apron with exhaust tailpipes the centre. In addition to the side scuttle elements, the radiator grille of the range topper now also bears an “S” logo with chrome surround.

2014-MINI-Cooper-rolling

The launch of the new MINI sees a change of generation in the area of engines. For the first time ever, both three-cylinder and four-cylinder engines are used, all featuring MINI TwinPower Turbo Technology, sourced from parent company BMW. In all petrol engines this includes turbocharging, direct fuel injection and variable camshaft control on the intake and exhaust side (double VANOS).

MINI Cooper:

Three-cylinder petrol engine with MINI TwinPower turbo technology
1,499 cc, 100 kW, 220 Nm at 1,250 – 4,000 rpm (230 Nm with overboost)
0-100 km/h: 7.9 seconds
EU fuel consumption 4.7 l/100 km’s, CO2 110 grams per km.

MINI Cooper D:

3-cylinder diesel with MINI TwinPower turbo technology
1,496 cc, 85 kW, 270 Nm at 1,750 rpm
0-100 km/h: 9.2 seconds
EU fuel consumption 3.7 l/100 km’s, CO2 97 grams per km.

MINI Cooper S:

4-cylinder petrol with MINI TwinPower turbo technology
1,998 cc, 141 kW, 280 Nm at 1,250 – 4,750 rpm (300 Nm with overboost)
0-100 km/h: 6.8 seconds
EU fuel consumption 5.9 l/100 km’s, CO2 138 grams per km.

The new generation engines are mated as standard to a new six-speed manual transmission which features carbon friction liners in the synchroniser rings for reduced weight and improved shift comfort. The optional six-speed automatic transmission is also available across the range. Combining automatic start/stop function with the automatic transmission for the first time, the new MINI promises improved fuel economy over its forebear.

Improvements have also been made to the electromechanical power steering which includes torque steer compensation to prevent self-steering tendencies caused by differing degrees of torque at the drive wheels. The steering has been optimised for increased precision in highly dynamic and spirited driving situations and standard features include the speed-related steering assistance system, Servotronic.

Inside the revamped interior, a new display and operating concept combines the typical brand-style look and feel of the cockpit with improved functionality. Road speed and engine speed, along with other key driving-related information, is shown in the newly designed instrument cluster directly in front of the driver on the steering column.

The characteristic central instrument display now includes either a four-line TFT display, a 6.5 inch or 8.8 inch colour display depending on model and options fitted. Also new is the functional LED light ring (Optional for MINI Cooper) surrounding the display which changes colour depending on the function selected.

2014 MINI Cooper Australian pricing (excl. on-roads)

MINI Cooper: $26,650

MINI Cooper D: $31,800

MINI Cooper S: $36,950

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