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PSA Peugeot Citroën reinvents itself with new identity

The maker of Peugeot and Citroën cars, PSA Peugeot Citroën, has today become “Groupe PSA”. The Group’s new identity (its previous “PSA Peugeot Citroën” brand dates from 1991) is said to align with the shift in its business model towards a broader portfolio of business activities in a drive to …

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