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All-New Genesis G70 calls 3 Series and C-Class as rivals

Hyundai’s luxury division, Genesis, has unveiled its first entry into the premium compact executive class with the all-new G70 sedan. Launched today at Hyundai Genesis Design Centre in the company’s Namyang R&D Centre in South Korea, the G70 is set to go on sale later this month in the Korean market, …

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Genesis G80 goes high performance with twin-turbo V6

Hyundai’s luxury division Genesis has added a Sport variant to the G80 midsize sedan (Hyundai Genesis in Australia). Set to debut at the 2017 North American Auto Show later this week, the Genesis G80 Sport packs a powerful 3.3-litre turbocharged V6 that delivers 272kW at 6,000rpm and an impressive 510Nm of …

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Genesis teases New York Concept design study

Genesis will unveil its ‘New York Concept’ at the upcoming New York International Auto Show, as Hyundai’s new luxury marque further defines its ambitious new design language, spearheaded by the recently launched Genesis G90 flagship. A shadowed teaser image, together with a teaser film released ahead of the unveiling, hints …

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Genesis officially launches the G90 luxury flagship

Genesis have officially launched their first model in the US market – the G90 Luxury Sedan. The company aims to top the premium luxury car segment with world-class technological innovations and the highest levels of refinement, convenience and dynamic performance. Hyundai’s luxury arm have taken a human centered approach to to …

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Former Lamborghini exec Manfred Fitzgerald to lead Genesis

Hyundai has announced Manfred Fitzgerald will become the new head honcho of their recently established luxury sub-brand, Genesis. Starting January, Fitzgerald will begin his role as Senior Vice President and will be in charge of establishing and executing strategies for the Genesis brand. For the brand to set a strong foothold …

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Hyundai’s Genesis sub-brand launches first model, the G90

Hyundai, in their attempt to break into the luxury car market, has officially separated the Genesis into its own fully fledged brand. The G90 (EQ900 in Korea) is the first model to be added to the Genesis lineup and will compete at the top of the luxury car market with world-best …

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Hyundai unveils first rendering of Genesis G90 flagship

Hyundai’s recently-launched Genesis luxury brand will soon be spearheaded by a new range-topping sedan named G90. Launching as early as this December in Korea where it will be called the EQ900, the G90 will showcase the brand’s design identity and future direction. Two sketches of the G90 were released today …

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Hyundai’s luxury brand – Genesis – to go global

Hyundai is about to join the elite group of premium carmakers with the announcement that its luxury Genesis brand will go global. Following on the footsteps of Toyota (with Lexus) and Nissan (with Infiniti), Genesis will be a stand-alone brand that operates alongside the company’s increasingly popular Hyundai marque. Capitalizing …

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Hyundai Genesis show-offs AWD System with a Light Show

Hyundai has released a video demonstrating their HTRAC AWD system on the Genesis. The HTRAC is Hyundai’s clever system that provides drastically improved handling in all weather conditions both increasing safety and guaranteeing driver enjoyment. The aim of the video is to demonstrate how HTRAC adjusts power distribution to the wheels …

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Hyundai launches flagship rear-drive Genesis Sedan

The premium car segment has a new contender, with Hyundai launching its most sophisticated and technologically advanced car yet – the Genesis sedan. Read ForceGT‘s Genesis review here. It is the Korean giant’s answer to the German triumvirate, as well as its Asian counterparts and is set to take the ambitious …

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Hyundai plotting Lexus IS and 3-Series rival

Hyundai is mulling on a plan to develop a Lexus IS and BMW 3-Series rival to slot in under its Genesis sedan (shown here) in the US. Speaking to Automotive News, Hyundai Motor America CEO, Dave Zuchowski said the automaker may have room in its line up beneath the Equus …

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