Video: Lamborghini Aventador Roadster launch parade in Miami

Where would you launch your car if its top speed exceeds the take-off speed of any aircraft? Naturally the airfield, and that’s exactly what Lamborghini did when they launched the latest Aventador LP700-4 Roadster in the USA on 28 January.

A total of 50 topless Aventadors cruised down Collins Avenue before making a grand entrance at the Miami International Airport. Once there, five of the Roadsters rockets down the runway and eventually hit a top speed of 338km/h (210mph), which easily exceeds the 240-290km/h (150-180mph) take-off speed of a commercial aircraft.

“It has been great pleasure to work with the Miami-Dade Aviation Department and South Beach teams on today’s amazing demonstration”, said Lamborghini CEO, Stephane Winkelmann.

“I have never seen something similar at a Lamborghini event. The Aventador Roadster is our most exciting production car ever and I can think of no better place to celebrate its launch than here in Miami”.

For those of us who can’t afford the $750,000 ask for the Aventador (the Roadster is likely to cost even more), check out the launch video below.

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