Subaru is going mobile, bringing its “service centres” directly to the customers by introducing new mobile service vans.
The new service is a part of Subaru’s “do” rebrand initiative where it aims to be innovative and “do things differently”, ultimately creating positive change for its customers.
The mobile service van was rolled out earlier this year and was initially trialled in Subaru Narellan, NSW. It is now operating within the areas of several Subaru Sydney retailers.
The van has also been on Subaru’s dealership roadshow nationwide and is currently being evaluated in Canberra, Wagga Wagga and Port Macquarie. The van will also support pop-up stores in Melbourne next year.
According to Subaru, customer feedback has been overwhelmingly positive.
“The response from customers is great once they have experienced the service. Our own network of service centres have been receptive to the mobile service van and we believe that corporate clients will likely be a large part of mobile service clientele moving forward,” said Phil Eyke, Subaru Narellan’s Service Manager.
There is also a positive response from the technicians performing mobile services, allowing them to experience personal one-on-one customer interaction.
Mr Eyke said: “It has become a great opportunity to introduce talented team members to customer interaction, and I am confident the future leaders of our business will come through these ranks.”
Given the success rate and network capacity, it is expected more mobile service vans will be introduced across different regions. It is anticipated that 10 vans will be on the road by the end of 2017, according to Colin Christie, Subaru Australia Managing Director.
The van is also being offered to Subaru fleet customers who value the idea of mobile servicing to minimise the disruption to work.
The Mobile Servicing is not available for 50,000km service on any models, STI vehicles and pre-MY12 vehicles.