Self-Driving Mercedes-Benz F 015 Luxury in Motion premieres at CES

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Mercedes-Benz has showcased its vision of autonomous driving at the 2015 Consumer Electronics Show in Las Vegas with the unveiling of the F 015 Luxury in Motion concept car.

The German marque says its self-driving luxury sedan gives back consumer the single most important commodity of the 21st century – space and time.  Offering maximum space in a lounge-like interior, the F 015 is designed to elevate comfort and luxury to a new level.

The pivotal feature of the innovative interior concept is the variable seating system, with four rotating lounge chairs that allow a face-to-face seat configuration. All four passengers can use their time aboard to work, to relax or to communicate. In order to make getting in and out of the car easier, the electrically powered seats also swing outwards by 30 degrees as soon as the doors are opened.

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One key aspect of the research vehicle is the continuous exchange of information between vehicle, passengers and the outside world. This is facilitated by six display screens harmoniously integrated into the instrument panel and the rear and side panels, which turn the interior of the F 015 Luxury in Motion into a digital arena. Passengers can interact intuitively with the connected vehicle through gestures, eye-tracking or by touching the high-resolution screens. Employing laser projection and LED displays, the electrically propelled F 015 Luxury in Motion establishes contact to the outside world and is a real social partner in traffic.

“Already two years ago, with the S 500 Intelligent Drive we showed on the historical route Bertha-Benz took in 1888 that we have the technology which makes autonomous driving reality in everyday traffic,” said Dr Dieter Zetsche, Chairman of Daimler AG and Head of Mercedes-Benz Cars.

“We have a master plan in place to take the big leap required getting from technically feasible to commercially viable. The F 015 Luxury in Motion demonstrates where this may take us.”

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As the industry progresses from self-propelled (“automotive”) to self-reliant (“autonomous”) vehicle, the F 015 signifies a major step forward for Mercedes in a race to produce the world’s first production self-driving vehicle amongst most major car manufacturers.

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