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Rolls-Royce Phantom to be phased out by November


November 2016 will mark the end of the iconic Rolls-Royce Phantom. It’s been over 13 years since its initial launch by which it quickly became the foundation upon which the renaissance of Rolls-Royce Motor Cars was built.

During November this year, the very last Phantom Coupé and Drophead Coupé at Goodwood will be completed. These models will not be replaced. Collectors around the world will have the chance to own one of 50 unique Coupé’s and Drophead Coupés, called Phantom Zenith, which will be built to celebrate the end of production of these truly exceptional cars.

“As the name promises, Zenith will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged,” comments Director of Design, Giles Taylor. “Zenith will be the sum of all the best features of Phantom Coupé and Drophead Coupé, with a few surprises added. We expect huge demand for these 50 fine motor cars as we shall not look upon their like again.”


Such surprise features will include a Tailgate Hosting Area, laser etched armrests depicting the original launch locations of 100EX in Villa D’Este and 101EX in Geneva, bespoke instrument dials and a special treatment of the iconic Spirit of Ecstasy figurine. Each customer will also receive a ‘money cannot buy’ portable memento of his or her purchase, whilst the motor cars will be offered to clients in a palate of memorable colour combinations from Rolls-Royce’s history.

This isn’t the end of the Phantom line entirely, as Torsten Müller-Ötvös said, “I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations. Any new Phantom is an historic and important moment in automotive history and we are working hard on perfecting the Phantom VIII.”

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