The maker of Peugeot and Citroën cars, PSA Peugeot Citroën, has today become “Groupe PSA”.
The Group’s new identity (its previous “PSA Peugeot Citroën” brand dates from 1991) is said to align with the shift in its business model towards a broader portfolio of business activities in a drive to optimise its existing customer base while expanding that base through digital innovation. It is said to symbolise the vitality of the Group’s three powerful automotive brands (Peugeot, Citroën and DS) and all the Group’s other current and future businesses.
Along with the new brand and a new logo, the company has also introduced their “Push to Pass” strategy which is said to not only set out strategic focuses and specific objectves, but also represents the first step towards achieving the Company’s vision to be a great carmaker with cutting edge efficiency and a preferred mobility services provider worldwide for lifetime customer relationship.
The new logo was designed in-house by the creative teams of Peugeot Design Lab, a Global Brand Design studio which lends its automotive-based expertise to external brands.
“Our pure and elegant new logo, symbolises a collective ambition to look forward to new horizons: it is the next step in the evolution and the extension of PSA’s product offer towards new mobility services. The logo’s deep midnight blue is directly inspired by our rich heritage,” said Chief Design Officer, Jean-Pierre Ploué.