Infiniti Q30 Concept heading to Frankfurt

Infiniti has announced that it will stage the world premiere of its Q30 Concept at the 2013 Frankfurt Motor Show in September.

Aim at luring younger buyers to the brand, the Infiniti Q30 Concept will showcase the Japanese luxury marque’s future design language in a new premium segment. It embodies Infiniti’s vision to deliver head-turning design, innovative materials with precise fit and finish and passionate craftsmanship.

“This Infiniti Q30 Concept is a prelude to the product portfolio expansion which underpins our aggressive global growth strategy,” said Johan de Nysschen, President of Infiniti Motor Company, Ltd. “In our quest to appeal to the modern, young-minded premium customer, the Infiniti Q30 Concept has a distinctive style and reaches new levels of product quality.”

The Q30 Concept represents the latest evolution of the Infiniti design philosophy introduced with the Infiniti Q50 which had its world premiere at the North American International Auto Show in Detroit in January. Like the Q50, the Infiniti Q30 Concept also incorporates dramatic design cues from the visionary Infiniti concept trilogy – Essence, Etherea and Emerg-e.

“Q30 Concept is slender, sleek and seductive,” said Alfonso Albaisa, Infiniti Executive Design Director. “When you see speedy big cats, like cheetahs, they have a slenderness and a lightweight stride. It’s almost like they’re floating. That’s the muscularity we were aiming for with Q30 Concept.”

If green-lighted for production, the Q30 will compete with other models in the compact premium segment such as the Lexus CT200h, BMW 1-Series, Mercedes A-Class and Audi A3.

Infiniti’s new entry to the segment will be the first Infiniti model Sebastian Vettel, Infiniti’s Director of Performance, will influence from its inception. The three-time Formula One world champion from Infiniti Red Bull Racing, has been actively involved in honing the driving dynamics of Infiniti models, particularly the Q50 and FX crossover, providing valuable inputs to Infiniti’s technical teams around the world as part of a commitment to infuse the brand with race-bred performance.