Hyundai launches high-performance sub-brand ‘N’

Hyundai has announced its high performance sub-brand N will launch at the 2015 Frankfurt International Motor Show.

The N division is tasked to build new momentum for an exciting driving performance and provide emotional driving experience for Hyundai customers.

The result of intensive testing and product development, the sub-brand N builds on Hyundai’s successful motorsport experiences and technology capability to drive future performance-oriented and race-track-capable models forward and bring ‘the most thrilling winding road’ fun to customers who truly love cars.

The N builds on not just Hyundai’s continued advancement as a primary competitor in World Rally Championship (WRC) but also on the company’s dedication and investment to create striking and pioneering high performance cars. It capitalizes on Hyundai Motor’s fast-growing strength and signifies the pace of change within the brand, matching the company’s ambition to challenge perceptions by making real and emotional connections with customers.

The N sub-brand will debut its first concept car – the N 2025 Vision Gran Turismo, at the Frankfurt Show. The concept is said to highlight sustainable technology and race car design.

In addition, the Hyundai RM15 concept car will be displayed, representing the company’s passion for performance and suggesting how the Hyundai N driver-focused technologies could come into production. The mid-engine concept, with a 221kW 2.0-liter engine, is undergoing further developments to apply high-performance technology to Hyundai Motor cars.