Hyundai ix25 concept unveiled – China only, for now

Hyundai has unveiled a thinly disguised concept of the ix25 at the 2014 Beijing International Automotive Exhibition. The compact SUV is scheduled to launch exclusively in China later this year, for now.

It measures 4,270mm in length, 1,780mm in width, 1,630mm in height and a 2,590mm wheelbase. Based on Hyundai’s evolved Fluidic Sculpture 2.0 design philosophy, the SUV sports a new-look grille, voluminous side and sporty rear end. It is powered by a 2.0-litre four-cylinder Nu engine.

“Hyundai Motor has grown into a leading automaker in China through continuous innovation for the past 11 years,” said Hyundai Motor’s President Sung Kee Choi.

“Hyundai Motor is now poised for a new challenge to become the most-loved brand by Chinese customers, with high-quality models such as the ix25 SUV, which is strategically-developed for China.”

While the ix25 is only meant for the burgeoning Chinese market for now, Hyundai Australia is currently studying its viability for Australia.

“The ix25 compact SUV would do battle in one of Australia’s fastest-growing automotive segments,” said Hyundai Motor Australia’s Director of Marketing, Oliver Mann.

“We have no doubt that with Hyundai’s commitment to quality and toughness, this good-looking new ix25 would be well suited to the task. When you consider the strength of our current SUVs, with ix35 consistently at the top of the sales charts and Santa Fe also a strong seller, the brand is obviously a popular choice with Aussie SUV buyers already.”