Holden has announced the new Chevrolet Trailblazer, revealed in Brazil this week, will take on the mantle of the company’s full-size SUV from Colorado 7 later in 2016, bringing an extra dose of luxury to the seven-seat SUV in the process.
With a more sophisticated design, increased content and refined ride comfort, the new Trailblazer will be a significantly different vehicle to its Colorado 7 predecessor, according to Holden, catering for different customers and needs.
Holden’s Executive Director – Marketing, Geraldine Davys, said customer feedback and a change in vehicle design were important factors in the decision to rename the SUV.
“With the redesigned 2017 Trailblazer, we have dialled up the luxury and ride comfort to offer a more premium SUV that’s comfortable and confident in urban areas, but remains just as capable for weekend adventures,” said Ms. Davys.
“The move to adopt the Trailblazer name emphasises the vehicle’s new direction into a more luxurious and premium space.
Like its Colorado sibling, the new 2017 Trailblazer will be introduced to Australia with significant improvements to driving comfort, whilst retaining its adventurous, go-anywhere, spirit.
The Holden Trailblazer debuts with a “sophisticated” new look and promises advanced vehicle and connectivity technology, and the use of premium materials and design throughout.
Holden’s Executive Director – Sales, Peter Keley, said that whilst the redesigned Trailblazer shares capable 4 x 4 DNA with the Colorado truck, it caters to a very different customer with premium styling and comfort for all the family.
“Colorado has always been associated with exceptional off-road performance and Trailblazer shares that 4 x 4 heritage, however we expect it will be used in a very different way,” said Mr. Keley.
“Trailblazer is a 4 x 4, seven-seat, family adventure vehicle that is refined and smooth on the road during the school run, but still able to head off the beaten track while searching for that perfect camping spot or hidden fishing hole.
“Trailblazer also delivers on customer expectations of comfort, luxury and advanced technology, with the use of premium cabin materials and new Apple CarPlay and Android Auto phone projection technology,” said Mr. Kele
Pricing and specification of the Holden Trailblazer will be announced closer to launch.