Copying someone else’s work will only get you so far, eventually you’ll copy some mistakes; that’s just what happened to Chrysler with their 200 sedan.
Earlier this month at the Detroit auto show, Chrysler CEO Sergio Marchionne was put in the spotlight as to why the Chrysler 200 hadn’t received recommendation by Consumer Reports.
Sergio mentioned that “the 200 failed because somebody thought that the rear-seat entry point inside the 200 — which is our fault, by the way — is not up to snuff”. The issue is with the slope on the roof, it crimps the rear entry portal.
“The Hyundai which we copied has the same problem, We didn’t copy the car, we copied the entry point to the rear seat. Dummies. I acknowledge it. Some people from design left some of their private parts on the table after we came up with that determination. But I think we’re learning from this process.”