BMW cuts 1 Series hatch price and adds more equipment

The BMW 1 Series Hatch has received a revamp with an increase in standard specification and revised pricing across all variants starting from July production. All models, bar the 125i, are reduced by up to $3,500.

According to Phil Horton, Managing Director for BMW Group Australia, every aspect of the BMW 1 Series hatch has come under review.

“This revision has resulted in over $5000 of added value for the dynamic 1 Series hatch, in some cases much more, which means the entry point into the BMW brand has never been better value,” said Mr Horton.

Each BMW 1 Series hatch model has received an increase to its standard specification with the 116i, 118i and 118d now equipped with an eight-speed automatic transmission. With the higher powered 125i and ballistic M135i receiving the eight-speed sport automatic, now with launch control function, as standard fitment.

Further additions to the standard specification for the entry point 116i include an upgrade to sensatec upholstery and rear park distance control.

Whilst the 118i, 118d and 125i also receive the upgraded sensatec upholstery, the standard equipment for these models is further boosted with Navigation system Business which includes a high resolution 6.5” screen and iDrive controller, as well as extended Smartphone connectivity including voice control and Bluetooth audio streaming.

The 125i will also come with 18” Double Spoke alloy wheels and Sport line as standard. The latter adds sports seats for driver and front passenger, sports leather steering wheel, and exclusive High-Gloss black trims for the exterior and interior (with red accent lines).

The range topping M135i (below) receives the biggest uplift in specification coupling the afore mentioned eight-speed sports automatic transmission, which improves fuel consumption and performance, with front and rear park distance control, Navigation system Professional now with the integrated touch controller function and internet functionality.

Additional enhancements to the BMW 1 Series hatch offering includes a completely restructured option programme which sees the most logical and commonly grouped options combined into ‘packages’ which benefit the customer by simplifying the choices as well as reducing the option pricing.

Starting with the Convenience Package, this combines a rain sensor, anti-dazzle interior mirror and extended Smartphone connectivity and is only available for the 116i.

The Advanced Parking Package, as the name suggests, combines BMWs parking assistant feature with front park distance control sensors (rears are already standard) and rear view camera.

The Visibility Package brings the highly advanced lighting systems together such as bi-xenon headlights including headlight washers, high-beam assistance, adaptive headlights (excluding 116i) and anti-dazzle exterior mirrors to provide the safest night time driving environment with increased illumination and awareness for the driver.

For music lovers, the Premium Sound Package brings together the Harman/kardon sound system with DAB radio.

Alternatively, it is bundled with the Navigation system professional, internet functionality and an upgraded instrument cluster with extended contents to form the Professional Multimedia Package.

Whilst the Comfort Package brings together the comfort access system, electric seats with memory function as well as electrically adjustable lumbar supports and seat heating (front seats only).

Features such as metallic exterior paint, sunroof, leather upholstery and through-loading system are still individually selectable.

The new BMW 1 Series Hatch will arrive in Australian showrooms from September with the following revised pricing: