Kia Australia has given its funky 2017 Kia Soul a mild refresh along with revised interior features, updated technology and better value.
On sale since 2009, Kia has admitted the model has underperformed in Australia, failing to match its popularity in other markets, especially the U.S.
To that end, Kia has sharpened the deal further with a drive away pricing of $24,990, down from $26,990 plus on road costs. Metallic paint has also been reduced to $520 for single tone models.
For the two-tone models, the Clear White body and Red roof will be $390 premium over the Clear White single-tone model while the Inferno Red and Black two-tone metallic paint is a $910 premium.
In addition to the pricing reposition, the 2017 Soul will feature exterior styling changes to the radiator grill, bumper, air intake, fog lamps and reflectors and the wheel design.
Interior changes include more refined centre fascia, new cloth door trim, a new seat covering and a metal painted steering wheel bezel. It will also upgrade to a 5.0-inch colour screen audio unit, with RDS (Radio Data System), and an upgrade of the FlexSteer system to a Drive Mode Select which adjusts both steering and engine mapping.
“Even the best can do with a helping hand from time to time, and for Soul the 2017 adjustments are just that _ a bit of a boost for what is an excellent vehicle,” Kia Motors Australia Chief Operating Officer Damien Meredith said.
“The Soul certainly deserves greater recognition than it has enjoyed and with the preferred SUV-like seating position, a willing 2.0-litre engine, a 6-speed automatic and clever interior space we believe it has a strong future in Australia.”