The inaugural J.D. Power Australia Sales Satisfaction Study has released its finding this week, with Mazda coming out tops amongst the brands.
The study was based on independent and unbiased responses from 2,477 Australian new-vehicle owners who bought their cars between September 2015 and June this year.
The study examines six factors that contribute to overall customer satisfaction with the new vehicle purchase experience (in order of importance): salesperson (19%); deal (18%); delivery timing (17%); delivery process (17%); dealer facility (16%); and sales initiation (14%). Sales satisfaction is calculated on a 1,000-point scale.
Among the 12 brands ranked in the study, Mazda came out top in new vehicle sales satisfaction in Australia, with a score of 840. According to J.D. Power, Mazda performs well in all factors, especially in the delivery process factor. Hyundai and Honda are tied equal second (832), followed by Toyota in fourth (825).
At the bottom of the heap are two premium brands, with Audi getting the wooden spoon (749) followed by Nissan (784) and BMW (785).
Full study results can be found at: http://asean-oceania.jdpower.com/press-releases/australia-sales-satisfaction-index-ssi-study